What is the CFO Diagnostic?

The Perpetual CFO Diagnostic is a structured financial review designed for CEOs and founders who want CFO level insight before committing to a longer engagement.

In a 30 minute working session we:

  • Review how you manage cash flow and runway today

  • Look at margins and pricing discipline at a high level

  • Assess your financial reporting and forecasting cadence

  • Discuss how ready your systems are to support your next stage of growth

You leave with a clear view of where you are strong, where there are gaps, and what a focused 90 day plan could look like.

The Perpetual CFO framework

Our framework brings big company financial discipline to small and mid sized businesses. It is built around four pillars.

Cash Flow Visibility

We use a rolling 13 month cash flow forecast and runway analysis so you can see upcoming constraints before they happen and plan around them.

Profitability and Margins

We look at margin by service or product, pricing practices, discounts, scope changes, and write offs to find leakage and protect profitability.

Financial reporting and forecasts

We focus on forward looking leadership reporting, not just historical results. That includes forecasts, simple driver based models, and budget versus forecast versus actual views.

Growth readiness

We review systems, processes, and controls to see whether finance can scale with growth, support lenders or investors, and avoid last minute scrambles for key reports.

Our CFO work is goal driven. Every engagement starts with clear business outcomes, such as improving cash reliability, achieving margin targets, or supporting growth milestones, and we align the financial cadence to those goals.

Why this matters

Many businesses already have bookkeeping and tax support but lack a true financial strategy layer. This often shows up as:

  • Cash flow surprises

  • Thin or volatile margins

  • Slow or unclear reporting for leadership

  • Difficulty answering lender or investor questions

Most financial support functions are reactive. They explain what already happened. A fractional CFO is proactive. The goal is to help leadership see ahead, not behind, using forecasts, scenario planning, and systems that give you foresight rather than after-the-fact reporting.

Industry research consistently shows that better cash flow visibility and rolling forecasts are linked to stronger growth outcomes and fewer crises. Our role as a fractional CFO is to close that gap in a practical way, using tools and routines that fit the size and stage of your company.

Tools and Resources Included

As part of the diagnostic, we can share:

CFO diagnostic checklist & scorecard

A simple checklist that highlights strengths and risks across cash flow, margins, reporting, and growth readiness based on your answers in the session.

13 month cash flow sandbox

A view only forecasting template you can copy into your own Google account. It helps you see inflows, outflows, and runway over a 13 month horizon.

These tools are designed to give you something tangible you can continue to use, whether or not you choose to engage us beyond the diagnostic.

What you will get after the session

After your diagnostic, you receive:

  • A concise CFO scorecard that summarizes strengths and risk areas
  • A simple set of recommendations for the next 90 days
  • Access to the cash flow sandbox template and any relevant resources discussed

If there is a mutual fit, we can also outline what an ongoing fractional CFO engagement would look like for your business.

Ask a Question

Find comfort in knowing an Expert in accounting is only an email or phone-call away.

We Are Here to Help

We will happily offer you a free consultation to determine how we can best serve you.

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frequently asked questions

  • What Is A Virtual CFO & How Can It Transform My Business?
    • a. A Virtual CFO can be a much-needed sounding board, coach, and guide. Outsourced Virtual CFO is generally not just one person, but an experienced team of professionals providing a full-stack Accounting and Finance Department at a fraction of the cost that it would otherwise cost a business to hire even just one full-time CFO internally. The right virtual CFO service team, such as the one at Perpetual CPA, can deliver timely, detailed, comprehensive financial reporting, interpret the financial data, prioritize recommendations, give expert guidance on how to execute those recommendations, and ultimately give a better path to business success.
  • How can a Virtual Accounting Department help small businesses scale and grow?
    • a. A growing number of small businesses are opting to outsource services such as IT, human resources, or accounting. The benefit of a Virtual Accounting Department is that the company can reduce or increase services to accommodate current business needs. Because the service provider has multiple clients they can absorb fluctuations in workflow more easily than the average small/medium business can on its own.

      b. A Virtual Accounting Department can integrate with a company’s own accounting department to create a blended solution or provide a full-stack accounting department, including Accounting Staff, Manager, Controller, and Virtual CFO. By using a Virtual Accounting Department Small business owners don’t have to worry about hiring, training, figuring out compensation, and payroll compliance for the internal accounting team. Also as the business grows and new and more complex accounting and tax issues come up, the outsourced Virtual Accounting Department can provide all the needed expertise to facilitate continued business success.
  • What are the benefits of hiring a CPA firm?
    • a. Certified Public Accountants (CPAs) do a lot more than just crunch numbers and prepare taxes. They provide valuable expertise and strategies to help businesses and individuals achieve their business and financial goals. A CPA firm can help small businesses with management financial reporting, tax compliance, strategic business advice, and much more. Firms like Perpetual CPA, that specialize in helping small and medium-sized businesses achieve growth, can also provide Virtual CFO services, that help the business owners have the foresight into the short-term future cashflows and be able to more successfully navigate their business performance.
  • What are the best strategies for small business growth?
    • a. A business growth strategy is, simply, a plan of how a business gets from where it is today to where it wants to be in the future.

      b. Some of the questions to consider when coming up with a growth strategy are:
      i. Where will the business get new customers from?
      ii. How will the business expand into new markets?
      iii. What new products could the business offer?

      c. In reality, what happens with many small businesses, is that they generally achieve a specific level of business activity or sales and then the business growth trend flattens. In those cases, working with a firm like Perpetual CPA, which provides Virtual CFO services, can help small businesses avoid stagnation. Virtual CFO services, aside from providing timely accounting and tax reporting, can also provide valuable insight into the current performance of the business, as well as, foresight into the future cash flows for the business. Perpetual CPA Virtual CFO team helps small businesses interpret their financial information and come up with business strategies to help improve business performance and achieve growth.
  • What are the best strategies for small business risk management?
    • a. A risk management plan helps a business develop a detailed strategy to deal with certain risks that are particularly important for the businesses’ success.

      b. For many small and medium-sized businesses, the easiest way to develop and implement a business risk management plan is to work with a reputable CPA firm, such as Perpetual CPA. Large corporations invest a lot of resources and time into managing risk, which is a material factor that allows those large corporations to continue to generate billions of dollars in revenue every year. Small businesses, however, almost never manage any business risks, which is the major reason that over half of all the small businesses do not survive for more than 5 years. Generally, small business owners are not experienced corporate business professionals and lack the needed business knowledge, yet they often have to wear many hats while trying to get their businesses off the ground. In those situations, a CPA firm such as Perpetual CPA, can help small businesses better manage tax compliance risks, cash flow, internal controls, business administration, financial reporting, and much more.
  • What is Strategic Advisory and Virtual CFO? / How do Strategic Advisory and Virtual CFO services work?
    • a. When small businesses start spinning wheels, it is a good time to consider hiring a reputable CPA firm, such as Perpetual CPA, which can provide both Strategic Advice and Virtual CFO services.

      b. As a strategic advisor, the CPA firm will work with business management to improve the effectiveness and profitability of the business. They will look holistically at the business and find ways to operate the business more efficiently, increase customers through additional or improved marketing or improve customer touchpoints and service.

      c. As a Virtual CFO, the CPA firm is like a part-time version of a traditional CFO or Chief Financial Officer plus a full Accounting support team. They perform the tasks that in a larger organization would be performed by the CFO, Controller, and Accounting Staff such as preparing and overseeing the budget process, identifying and analyzing current and future trends, and developing strategies for the business growth.
  • How can timely financial visibility and management reporting help with better business decisions and growth?
    • a. A simple way to a successful business is to prioritize the timely financial visibility and management reporting as it means:
      i. Timely financial information and analysis are essential for making informed decisions, evaluating your company’s results, improving financial performance, and ensuring you are on the path to meet your strategic goals.
      ii. Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. But, these reports are most useful if they are available timely and the management receives proper interpretation of the business financial information.

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